BENEFITS
COMPETITIVE COMPARISON
There are other chairs that have memory foam chairs La-Z-boy, Dormeo, Serta
Ours will be better than what is on the market, ours will have memory foam backing and adjustable lumbar support and a cup holder to keep drink away from the work area, our chair also comes in different colors. Our product will be sold to your everyday office workers for comfort and luxury. Compared to the other businesses we are unique, others do not have all these things combined into one chair. Most others chairs do not last as long as our chair. People who buy our product have shown to have great revues about our product. Most other companies can not say the same thing.
SOURCING
Sourcing will be made in warehouses where all the parts of the product will be shipped. The warehouse where the product is made will be the main in source and outsourcing for all of out products. It contains all the parts and will save money. From a section of the warehouse the chairs will .e shipped straight out. Allowing delivery to be faster and more efficient.
COMPETITION AND BUYING PATTERNS
As far as competition we feel that people will choose our product over others because our product is more comfortable than your average chair, it is  something that you can sit in all day. Our Chair would be bought more because the others chairs do not offer all the colors, they do not all have memory foam, and they do not recline 180 degrees.
VALUE PROPOSITION
Our chair will attract many business customers because it will be comfortable with a great price and also will last longer than your average chair. Office chairs tend to last anywhere from 4Â to 8Â years. The value of this chair is more than other chairs because of the great value and enjoyment of the chair.
COMPETITIVE ADVANTAGE
Most office chairs that have memory foam only have memory foam where you sit, where our chair has memory foam where you sit and memory foam to support your back. We also include a button on the side of the chair to adjust the back of the chair. Our chair also reclines 180 degrees which not many other chairs do. This same chair come in various colors and can even include speakers built into the sides of the chair.