MARKET
STRATEGIC NICHE MARKETING
Our market will be specifically meant for people who tend to use office chairs and work in offices. The every day office worker will be out intended market. It will be sold at Staples.
STRATEGIC PARTNERSHIPS
When it comes to partnerships we will buy our memory foam from our local company that works along side us for the best comfortable experience. But we will be making everything ourselves. We have few sponsors that have helped our business. Like Office Chairs Plus.
SUSTAINABLE COMPETITIVE ADVANTAGE
Most office chairs that have memory foam only have memory foam where you sit, where our chair has memory foam where you sit and memory foam to support your back. We also include a button on the side of the chair to adjust the back of the chair.
MARKET SEGMENTATION
The type of people we are targeting are people who works in a office or work at a place where you have to sit all day. We feel they are the perfect consumers to target because they know what it feels like to sit  uncomfortable in a chair for a period of time and get tired of sitting but with our chair it is the complete opposite it will make you want to sit longer without feeling uncomfortable. Before our Product is on the market we will make a video that describes and talks about our new amazing product.
DETAILED MARKET BREAKDOWN
We are expecting to have a large number of customers because the value of our company is worth 2 million and within 2 years we expect that number to be doubled. We also will be selling our product online for customers that like to shop online.
TARGET MARKET SEGMENT STRATEGY
Our target strategy is to give customers the product that they asked for nothing less sometimes even more and to make sure that every delivery makes it on time and on the exact day that customers are expecting their orders. Â Our company will also provide customers 24 hour customer service which a lot of other companies don't provide.
INDUSTRY ANALYSIS
Advantage
the first company to have a memory foam chair
We have great prices, , customer service
We have quality advantages over other companies
Holiday deals
Last longer than your average chair
Competition
Knoll Generation Chair. Shop Generation... does not have good customer service
Herman Miller Setu Chair ... high prices
Humanscale Freedom Chair. …chairs starts breaking after 3 years, we will be able get the product in stores and will have advertise our product
WEBSITE MARKETING STRATEGY
We plan to build a website that is easy to use with good prices and will email customers when we have chairs in a new color, size etc and after you purchase 50 or more chairs online you get a free chair delivered to you along with the chairs you ordered. We also have free shipping and handling which other companies charge.